As a PR professional, I’ve secured coverage in top publications such as Thrillist, Condé Nast Traveler, Travel Awaits, and Clutchpoints, as well as regional and local publications. Additionally, I’ve developed relationships with bloggers and content creators across the travel industry.
During my career, I've spent time working in both in-house and agency settings. As such, I have ample experience collaborating with teams and building relationships with clients. I have conquered the remote work lifestyle, but still enjoy face-to-face meetings when needed.
My Career
BIGfish Communications, Remote — Assistant Account Manager
-- Conducted media relations on behalf of clients in the tech and travel industries using hard news and creative lifestyle angles
Sheridan Public Relations, Franklin, Tennessee — Account Executive
-- Coordinated between internal team and agency’s clients to determine goals, objectives and strategies
-- Collaborated on projects to improve social media strategy, creative assets, SEO and website content, and media coverage for clients
Gulf Shores and Orange Beach Tourism, Gulf Shores, Alabama — Public Relations Coordinator
-- Planned and executed press trips or events for diverse media contacts
-- Developed and maintained extensive media lists
-- Actively pitched the destination to journals and bloggers to garner media coverage
-- Monitored media coverage for daily reports to heads of the organization
-- Wrote and distributed press releases to print, tv, radio and digital news sources across the U.S.
-- Acted as a member of the Baldwin County PIO team and provided assistance during Hurricanes Sally and Zeta in Fall 2020
UA Energy Management, Tuscaloosa, Alabama — Director of Marketing
-- Planned and implemented campaigns to teach University students and faculty about energy conservation resulting in over $6,000 in energy savings
Capstone Agency, Tuscaloosa, Alabama — Media Relations Associate
-- Worked cohesively on client teams such as PRSA Alabama, Alabama Power Co. and the award-winning LessThanUThink campaign while overseeing copywriters
-- Contributed to a well-run campaign through media pitching, media monitoring, creating copy and editing materials
U.S. Department of State, Remote— Creative Intern
-- Created the donor materials used to fund the construction and development of the U.S. Diplomacy Center
Druid City Living, Tuscaloosa, Alabama — Media Consultant
-- Wrote over 50 articles relevant to the culture of the Tuscaloosa area and of interest of the local community
-- Managed and curated content for all social media channels driving readership to the site
U.A. for St. Jude, Tuscaloosa, Alabama — Director of Social Media
-- Created engaging graphics and social posts to engage UA students
Alzheimer’s Association, Birmingham, Alabama — Public Relations Intern
-- Wrote and distributed press releases to print and digital news sources across Alabama and the Florida Panhandle
-- Curated engaging posts and interacted with followers on various social media
-- Acquired both monetary and in-kind donations to support the chapter while working with other interns to plan fundraising events
The Crimson White, Tuscaloosa, Alabama — Contributing Writer
-- Wrote articles relevant to the culture of students at The University of Alabama
